Founded in 2019 by Ahmed Alrawi and Moayed Almoayed, Calo provides personalized meal subscription plans to health-conscious customers. Its app automatically calculates the calories and macronutrients that customers need and delivers ready-to-eat meals tailored to their fitness goals. According to a release, since its launch, the startup has gained strong traction in Bahrain and Saudi Arabia, with the company saying that when it began operations in Riyadh earlier this year, the app had “thousands on its waiting list.”

Obesity, which has hit a record high in the region according to a 2020 study by the World Obesity Federation, is an aspect that Alrawi, CEO of Calo, wants to tackle. “Today, about a third of the GCC population is obese, and diabetes cases in the Middle East are expected to rise by 110% by 2045,” he says. “Our mission is to make healthy easy, and we believe the only way to do this is by making healthy food better, faster, and cheaper.”

INVESTOR’S VIEW: Ahmad Alshammari, General Partner at STV

Why did STV decide to invest in Calo? 

“When we met with Ahmed and Moayed, we were not only impressed by their product and commercial expertise; but their obsession with providing a delightful customer experience. Customers love it and you can see this by the reviews on the app as well as traction achieved in Saudi and Bahrain in such a short time. Moreover, we are excited about the market. Regional obesity and diabetes levels are high with consumers regularly having to choose between convenience and health. With Calo, consumers don’t need to compromise, they can have both.  We believe Calo is the leader in this category and we are excited to partner with them on this journey.”

Source Credit: Entrepreneur Middle East