Bentrepreneur sat down with Esosa Egonmwan, co-founder of WAFFL to talk about the inspiration behind the health app and why they chose Cloud10 (C5 Cloud10 Scalerator Program) as a launchpad for their business in Bahrain.

Waffl: Please tell us more about Waffl and how it promotes a healthier lifestyle.

WAFFL (We Are Fit For Life) is a mobile application that acts as a virtual coach for users by providing guidance and coaching on health and wellness issues. Waffl aids individuals with their health goals by focusing on exercise, nutrition and wellness.

Innovation & Disruption:

How do you think WAFFL is innovating or disrupting the health industry?

When we launched the app, we accumulated

a large number of downloads from the GCC. This was a big surprise because we made no effort to focus on the Gulf Region in the first place. With this surprise, we saw an opportunity. Knowing how prevalent chronic lifestyle disease is in the area, there was a thirst for an offering like ours. We knew that by developing the product to maturity and localizing fully we have an opportunity to do something special.

Fun & Fit: How do you guys make being healthy a fun thing to do? How can people be fitter this 2019?

Exercise can be a chore for most people, but a high level of engagement can be achieved by rewarding positive behaviour. A lot of people have a competitive nature about them, providing weekly, daily and monthly challenges. Showing their scores on a leaderboard as well as progress pictures are all ways to keep these individuals engaged.

When it comes to nutrition, providing meals that are tasty and easy to make — while also being healthy, should have an encouraging impact on those trying to eat healthily. People can be fitter in 2019 by focusing on their own bodies and not concerning themselves with gimmicks, social pressures and expectations. A healthy mindset lends itself to being mentally prepared for any challenge – especially when it comes to health goals. Adopting a lifestyle change requires discipline and dedication, both of which wouldn’t be possible without the right mental wellness.

Cloud10: Why did you choose Cloud10 as the place to get your business off the ground?

We are a London-based company and though our attention is on the GCC, we also have international aspirations. C5 Accelerate is a global company, with plenty of experience and success. We also got to know Bader Sater, with whom we immediately felt a kinship and a sense of commonality. Aligning ourselves with a company of this nature can only have a positive impact on our startup.

For more information:
mywaffl
mywaffl.com