Venture Capital Investment in Saudi Firms on the Rise
Business-to-business (B2B) eCommerce marketplace Sary has raised SR281 million ($75 million) in a Series C funding round, seven months after it raised its $30.5 million Series B round. The Riyadh-based B2B firm is on a mission to disrupt the wholesale industry in the Middle East and North Africa (MENA) as well as empower the 20 million MSMEs in the region with a digitalized supply chain solution, starting in its home base of Saudi Arabia.
With the fresh funding, the company plans to expand across the six-country Gulf Cooperation Council (GCC) region — United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain — as well as extend its range of products and services.
Buy now, pay later (BNPL) firm Tamara is another Saudi firm that has raised a significant amount of venture capital funding this year. In April, the firm secured a $110 million injection from U.K.-based FinTech unicorn Checkout.com, in what was considered the largest Series A round in the MENA region at the time.
Source credit: PYMNTS.com