The UAE has been proved to be a test-bed for innovations and so is Finland. The country is closely monitoring the opportunities it can tap in the UAE with an aim to boost bilateral trade, investment and innovation. “Our startup industry is very eager to explore the opportunities available in the UAE. We have observed young entrepreneurs dealing in new industries such as digital healthcare, artificial intelligence, sustainability, clean technology, energy efficiency and education – just to name a few. The investors and incubators are more than open to network and see how both countries can offer platforms to startups on both sides,” Riitta Swan, Finnish Ambassador to the UAE commented on the sidelines of announcing Finland’s participation at Expo 2020 during a press conference.

Swan urged businesses and startups to participate in its annual event called ‘Slush’. The core of Slush is to facilitate founder and investor meetings and to build a world-wide startup community. The event is a student-driven, non-profit movement originally founded to change attitudes toward entrepreneurship. In 2018, Slush will be organised in Helsinki on December 4 and 5. Slush is run by youth who want to make a difference in their societies. Several successful entrepreneurs such as Niklas Zennström (Skype & Atomico), Taizo Son (GungHo), Ilkka Paananen (Supercell), and Risto Siilasmaa (Nokia) among others, have already become a part of the non-profit initiative that is radically changing how entrepreneurship is perceived in Northern Europe, Japan and China.

Swan added: “Our exports to the UAE are currently at 300 million and we expect this figure to swell as investments and businesses are networking for further growth and development on both sides. Tourism is a major segment and we encourage Emiratis to enjoy the services Finland can offer as a sought-after destination.”

Source Credit: Khaleej Times
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