Beban, Bahrain’s first entrepreneurship-themed reality show produced by Hope Ventures, the investment arm of Hope Fund, announces TRACCS as its official Communications Partner for its soon-to-be-aired second season.

The show sheds light on entrepreneurship success stories and facilitates co-investment opportunities for high-potential businesses alongside the private sector. Season 1 resulted in a commitment of five deals worth over USD 1,000,000 in total and USD 120,000 worth of advance orders.

Season 2 will be bigger, louder, and more exciting as it expands to include entrepreneurs and strategic business opportunities from the Kingdom of Bahrain and the United Arab Emirates. Season 2 will also comprise of an exciting new element to the show; a crowdfunding platform that will allow the public to invest in the opportunities presented on the show from the comfort of their homes. The platform, which is licensed by the Central Bank of Bahrain, will give businesses the opportunity to raise investment from numerous investors.

TRACCS, the region’s largest independent and homegrown MENA communications network, will support Beban TV show in its mission of shedding light on promising businesses through its vast presence and expertise. TRACCS will also be offering its communications consultancy services as a perk to a select number of Beban 2 entrepreneurs, who will be announced during the show’s airing in January 2023.

Commenting on the partnership, Fajer Al Pachachi, General Manager of Hope Ventures, said: “We are proud and excited to be partnering with TRACCS, who are industry leaders in the field of communications. TRACCS will undoubtedly channel their expertise to benefit our Beban entrepreneurs by improving their public presence and brand while highlighting their growth journeys towards their pitches on Beban 2.”

On her part, Shereen Bushehri, Vice President of Innovation and Development and Bahrain Managing Director at TRACCS, commented: “Our partnership with Hope Ventures allows us the opportunity to deepen our commitment to supporting the entrepreneurial spirit of Bahrainis, and play a role in ensuring that Beban emerges as an unparalleled success story in Bahrain and the region. Being an award-winning, full-service communications agency with multi-industry experience and expertise, enables us to work closely with the show’s distinct entrepreneurs and equip them with the right communications knowledge and tools needed to succeed in today’s competitive, consumer-driven, and digitally connected marketplace.”

Hope Ventures thanks His Highness Shaikh Nasser bin Hamad Al Khalifa, representative of His Majesty the King for Humanitarian Affairs and Youth Affairs, for his guidance and unwavering support that led to the creation and development of Beban, which contributes to the shaping of a robust, regional investment ecosystem.

To stay up to date with all-things-Beban, make sure you follow the show’s accounts on social media @bebanme.