BEntrepreneur sat down with Shanthini Raja, the Founder of Rsquare Technologies to talk about business inspiration. Women in IT, and her advice for aspiring tech entrepreneurs.

Inspiration: Please tell us more about Rsquare Technologies WLL and what inspired you to create the business?

Having a Master’s Degree in Computer Applications, I always wanted to serve the community by creating more job opportunities for the younger generation and give niche solutions to the Kingdom of Bahrain where I have lived for the past 20 years. I saw many IT products coming from outside which did not reflect the needs of the region to my thinking.

This inspired me to create a research and development center to produce “Bahrain-made innovative solutions” to serve the Kingdom and to create a launching pad for the younger generations to excel and exhibit their technological skills.

Our core competency is to develop customized software solutions all made from Bahrain using exceptional technological expertise.

Our innovative products are proven in all lines of business with our robust and reliable services. Rsquare’s software bends as per your business operations, so your business operations don’t need to change for a software. We customize our software as per your needs with our special dedicated in-house technical team.

Scale: In 8 years, you have amassed 400+ corporate clients in Bahrain. Can you share how you did it?

When our clients think of us, they are reminded of our immediate support and assistance. They needn’t wait for days to solve a problem as we try to address and resolve their issues in a couple of hours. Software these days act like manna to the organization – food that needs to be enriched.

Instead of performing routine monotonous office work like writing cheques from hand, or storing and managing enormous paper documents; we believe that automating the whole process not only improves efficiency but also helps in enhancing personality and performance.

Hence, our solutions mainly focus on office automation. We have also developed a Human Resource Management & Payroll System based on Bahrain labour law; as well as Customer Relationship Management, marketing tools and Document Management System for business growth.

We are also introducing VAT products that automate the tax filing, invoice generation, etc. using your existing accounts systems. Rsquare launched the Kingdom’s first artificial intelligence Chatbot in 2018 which can be used in any sector to reduce customer service costs. Rsquare has also launched cognitive Robotic Process Automation products (RPA).

We continue to be successful because we love what we do. It shows in the strong relationships we have built with our customers. We act as per our powerful slogan “Robust and Reliable”.

Vision: What is your vision for RSquare in the next 5-10 years?

Our vision is to make Rsquare as the biggest Research & development center in our Kingdom. Moreover, we aim to bring all IT solutions into a single umbrella such as hardware, networking, web designing, hosting, office automation software, social media marketing, etc.

Tips: What advice can you give to aspiring tech entrepreneurs?

1. Differentiate yourself.

Make sure you have a unique value offering from your competitors. Doing the same as others is not enough. You have to do it better, more economically or in a different way to excel in the market.

Your business must have a clear advantage over the rest that is also sustainable over time to prevent someone bigger from coming along and competing with you.

2. Persist.

Success usually takes time, so you have to be persistent in your attempt to achieve it. If you get frustrated quickly, entrepreneurship may not be for you.

Do not confuse persistence with obstinacy: be persistent but also learn to lose. One of my favorite sayings is “lose, but do not lose the lesson”. Even by losing, you can gain courage and experience.

3.Delegate.

You have to learn to delegate, you cannot do everything yourself. Entrepreneurs often believe that only they can do something right and take a hand in everything.

This can eventually lead them to ruin. As a company grows, finding specialists for different areas is essential. Lean on people you trust and that you can eventually train to be better than you in a specific area and give them the power to carry out tasks.

4. Lose your fear.

Challenge yourself, explore and dare to do things that you have not done before. While it is true that if you do not try you will not fail, it is also true that if you do not try you will never succeed.

Most of the successful entrepreneurs around the world made many mistakes and learned from them, and that made them better and more valuable in the end.

For more information about Rsquare Technologies :

Call: +973 1772 0850
E-mail: info@rsquareweb.com
Website : www.rsquareweb.com