So what is Generational Marketing?
In a previous issue, we have defined the term ‘Generation’ in Marketing, and described each of the four active generations i.e. Baby Boomers who are in their late 50’s and 60’s, Generation X who are in their late 30’s and early 50’s, Generation Y who are in their late teens and early 30’s and finally Generation Z who are in their childhood and teenage years.
We have also briefly identified the signature product of every generation, and their means of communication, mentioning how funny the terms of the communication device ‘Telegrams’ were reinvented towards the Social Media of Instagram and the new Telegram app, providing a unique approach in communication and media.
Today we are going to explain some tips and tricks on how to target these generations, in a term which is called ‘Generational Marketing’.
This means approaching each group based on their descriptions and characteristics. We will list these tactics from the bottom-top layout, starting from Generation Z, then Y, then X and finally Baby Boomers, in order for you to utilize them all together to have more reach for your prospects.
The other reason of having them in such a list without exactly specifying which tip is for which generation, is that the age of individuals belonging to these generations is not necessarily accurate and they may change depending on many variables such as the upbringing of the person, the various cultures across the globe, traditions, globalization and many other factors.
To illustrate this point, a 30-year-old person may belong to one generation in a western country, but to another in an eastern country. Let’s now discuss the tips below:
Utilize Social Media Influencers
People love to see they get a cashback on almost everything, starting from a car that they purchased with a cashback of 500 X towards groceries with 0.2 X. For you, it is recommended to follow both trends and utilise the opportunity that being in the list of cashback systems attracts customers.
