The mind of the entrepreneur is trained to be constantly looking for opportunities. The typical entrepreneur identifies a gap in the market, creates a solution, and works relentlessly to build one startup at a time. Serial entrepreneurs are always looking to launch the next startup. They could be running two, three, four, or even more startups at once. The short answer to whether entrepreneurs should be juggling more than one startup at the same time is, preferably not.

Building a startup is one case where diversification will more likely increase startup risk and hinder performance. When you are focused on too many projects at once, what usually happens is that you end up doing OK at many of them but not exceptionally well on any. The difference between exceptional and mediocre can be significant.

Building a successful startup is a significant accomplishment. A fraction of those who start get to see their startups profitable and growing. If you get there and want to launch a new venture, consider creating complementary solutions that can help you leverage the audience, relationships, partnerships, and customers you acquired through the first venture.

Source Credit: Forbes