Inspiring People to Lead Healthier and Happier Lives

Perfectly Pressed Juice was born from a collaboration between Saniya Abdulaal and Hussain Kadhem creating an evolutionary juicing process inspired by Saniya’s childhood fondness for freshly squeezed juice. The business offers an amazing variety of flavorful perfectly pressed juices and nut milks which preserve the enzymes vital for health-beneficial effects including the ability to fight chronic diseases among other gains– mental clarity, increased energy, clearer skin and a stronger immune system.

Perfectly Pressed Juice’s humble beginnings is truly an inspiring story for startup ventures when viewed at how much achievements they have made in just a matter of 2 years:

2016: Perfectly Pressed Juice made its debut at the 338 Outdoor Market in Bahrain.

2017: Introduced 11 flavours and its unbeatable best seller, Chia Coco, then launched in three different retail locations including Roots Cafe, Foodlab and Papercup.

2018: Perfectly Pressed Juice was selected as one of the top three local food manufacturers in the Kingdom of Bahrain. On that same year, it participated in international events such as the Food & Beverage Expo and the Gulf Food Expo in Dubai.

•Perfectly Pressed Juice was featured on Afnan Al Zayani’s yearly Ramadan cooking show.

•Perfectly Pressed Juice increased distribution to supermarkets and stores across the island in locations that include Alosra El Mercado Mall, Alosra Najibi Center and Alosra Nakheel Center in Saar; Alosra Amwaj; Alosra Riffa Views and Aljazira Riffa; Aljazira in Zinj; and Alosra Alraya Mall and Aljazira Almurjan Center in Juffair.

Saniya and Hussain tell us more about the amazing journey of Perfectly Pressed Juice in the juicing business.

Can you tell us about the concept of Perfectly Pressed Juice and what inspired you to create the business?

(Saniya) Perfectly Pressed Juice started when I was living abroad. I have this habit of having chai karak, every morning, but I’m lactose intolerant. I decided I’m not changing the habit, I’m just changing the diet. So I thought of creating a milk drink from cashew. And that’s basically how Perfectly Pressed Juice was born.

In this modern world, where people are tremendously busy, how do you inspire others to lead a happy and healthy life?

(Saniya) The best way for me to describe it is that we make it accessible for everyone. As you know, most people take so much time to create their own green juices, concoct a nut milk drink or create their own healthy food alternatives, the kind which are not available right now in the market. With Perfectly Pressed Juice, other, and most especially if you’re going in the same direction, you both move faster.

Can you share your insights on your concept of organic growth?

(Hussain) Organic growth simply means that you grow overtime with customers that are actually interested in your product, and who are not paid to ‘like’ or ‘promote’ one way or the other. You touch people mainly through word of mouth, or first hand experience. Let’s take promoting on Instagram for instance, we decided to adopt the organic growth approach, rather than to pay for advertising. I’m not saying that you shouldn’t pay for Instagram advertising, but if you advertise and get 30, 40 or 50 followers a day, how many of those are genuine followers that are really interested in your offering?

I always believe in being creative. It’s amazing how many great marketing campaigns were able to get incredible traction and following based on a simple idea. (Saniya) I feel that it’s all about having the right following, those who actually believe in our product, those who have tried and tested it, and those who are attracted to what and how we do things, some might call them cult followers.

So how do you plan to scale Perfectly Pressed Juice?

(Hussain) For the past year and a half, we have been operating in several major supermarkets here in Bahrain. So the next step is to move on to the Eastern Province in Saudi Arabia. Entering that market would be a thrust towards the next step.

What advise can you give to aspiring entrepreneurs?

(Hussain) I do believe in entrepreneurship, but an entrepreneur is different from a business owner. An entrepreneur is someone who is trying to make a change, trying to solve a problem and trying to grow his company. I believe that if you have the right skills set as an entrepreneur, you can save the world. I don’t want to sound like the bad cop. However, not everyone is cut out to be an entrepreneur. Entrepreneurship needs a lot of emotional investment. It is not easy, you have a lot of people who depend on you. You are usually paddling against the wave, in uncharted waters. It was the first time for me to start a business in the food industry. So I had to learn the industry well enough, compete with the big boys and manage my personal life. Not everyone is cut out for this.

For more information: Perfectlypressed.co