1. Email marketing 2.0

Email marketing is decidedly not a new marketing tool. In fact, it’s one of the original methods that businesses used to reach customers online and stay in touch with them. Fortunately, email marketing never fell entirely out of fashion. In fact, email marketing is making a giant comeback.

2. Influencer marketing goes niche

According to a survey conducted by Social Publi, 93% of marketers already use influencer marketing. That’s large because influencer marketing can often bring in a higher ROI than SEO (search engine optimization), content marketing, or PPC (pay-per-click) advertising.

3. Chatbot use continues to grow

In fact, one study found that about half of all websites now use a chatbot, and the number is growing week by week. While customers prefer to interact with humans over chatbots (can you blame them?), there’s little question that a chatbot is superior in terms of user experience to a “contact us” form.

Interested in digital marketing, check out: AMG Digital

Source Credit: Smart Brief