My Gold Souq transforms the traditional style of purchasing jewellery into an online shopping experience that’s more convenient and affordable.

The shop offers at 30% less the usual cost a wide range of luxury to daily wear fashion jewellery. A souq bargain indeed, because each piece is intricately handcrafted using local talents and ingenuity… but infused with modern sophistication and innovative designs.

Amy Vaya, owner and creator of My Gold Souq, brings to all easy access to luxury and fashion jewellery you can wear everyday, and she tells us more about it.

How and when did My Gold Souq started?  Any physical branches or outlets?

We started My Gold Souq in late 2020 and it is exclusively online. Our entire business model is structured in a way that we cut out the middleman and retail markup, so it doesn’t make sense for us to have physical stores.

Describe your product range and who is your typical target market?

Our items can be best described as daily wear gold jewellery in 18k gold. Some pieces feature diamonds and pearls as well. Our customers are aged 18 to 50 who are comfortable with online shopping, and there is an equal split between men and women. We’ve noticed that men are much more comfortable buying gifts from us for the women in their lives than they would be going to a physical store.

Where are your products manufactured? Production partners? Suppliers?

Most of our products are manufactured in Bahrain. Certain men’s products are imported directly from Italy.

How do you differentiate your jewellery products in terms of materials, craftsmanship, design and pricing?

We use 18k yellow gold as our primary material since it appeals to most people for its soft colour. At the same time, it is strong enough to support the kind of designs we produce.

We are proud of our craftsmanship, which is very detail oriented in the pieces we produce. We always make sure that the craftsmanship is of an outstanding quality, which is perhaps only attainable by one which has over 90 years of experience in the business.

Many jewellery shops usually sell “occasion” pieces  or something you would wear to a party or a wedding. In contrast, our pieces are wearable every day, whether at work or the gym and that’s because our designs are a blend of the modern and the timeless.

The best benefit My Gold Souq offers is that our jewellery items cost 30% less than the usual market price.

How do you guarantee safety and security?

The quality of the jewellery we sell is certified by the Bahraini government. Every piece carries with it the Assay Office Stamp of Purity so that customers can have peace of mind when shopping with us. We also work with trusted partners to ensure a safe and secure delivery of the items to our valued customers.

What are your current bestsellers? How do you plan to develop your product range?

Our bestseller is the Bahraini pearl jewellery, so we are looking to launch more options in that line. We study trending designs worldwide to make sure we offer our customers products that are always in fashion.

What are your future plans for My Gold Souq?

We are working on some very exciting projects, including some big-name collaborations, and we encourage people to visit our website or follow our social channels to stay updated on our latest designs or new product range.