Mazad B.S.C, a local portfolio company of Bahrain Mumtalakat Holding Company “Mumtalakat”, announced the launch of its new strategy and brand identity. The new strategy which is based on the company’s core values of transparency, integrity, competitiveness and sustainability is designed to enhance operations by expanding services to clients through adopting the latest digital technologies.

The strategy was launched with a new corporate identity, which reflects Mazad’s approach to providing an enhanced and user-friendly service.  The company will now provide a more streamlined and efficient suite of services, which will facilitate improving client communications with a new system that provides round-the-clock customer support.

Mr. Talal Al Araifi, Chief Executive Officer of Mazad, said; “The launch of the new strategy and the corporate identity reflects our focus to continue on delivering on our vision by providing the best services to our clients. This will enable us to improve our business processes and achieve our objectives.”

“In line with Mumtalakat’s strategy to accelerate the growth of its local portfolio, the new strategy will enable us to expand our customer base by introducing additional services using the latest technology that will provide a seamless experience for our clients.”

Mazad is the entity that is responsible for organising and supervising public and electronic auctions in the Kingdom of Bahrain. Launched in 2017 by Mumtalakat, the company organises and supervises public auctions of different types of assets and has effectively organised a number of successful auctions in the Kingdom of Bahrain in line with international best practices.