1. Not Showing Up Consistently

Entrepreneurs think that showing up once a month or posting every now and then is going to make for a successful strategy. Nothing can be further from the truth. I see this all the time with new clients. They just want to engage with their audiences every so often. It’s about being there every day, engaging with your audiences every day and having a presence every day.

2. Thinking With A Short-Term Mindset

One mistake entrepreneurs make is having a very short-term mindset. Especially if they are launching a content marketing campaign, it’s a long-term strategy that compounds in its effectiveness over time. When entrepreneurs expect to see results in three months and change strategies if they don’t, they are going to keep running in circles and not make any true progress because they aren’t giving it enough time.

3. Being Unwilling To Make Changes

New entrepreneurs should not get fixated on ad templates that they believe look good and sound good. Even if you follow all the best practices when it comes to ad copy and visuals, you still need to test your ads by doing A/B testing. So, don’t get fond of a specific color palette or “clever” text. Publish an ad, make small changes and then track what does well and what doesn’t. You’ll then come up with the right ad that creates the most conversions.

Source Credit: Forbes