Helping organizations diagnose and develop empowering learning experiences

1. Can you tell us more about Lumofy and what inspired you to start the company?

Like all startups, Lumofy started small and humble but with big dreams and ambitions. We kicked this off with the fundamental idea of digitizing every aspect of the Learning and Development
experience of organizations. We have been and will continue to believe that education and continuous training would pave the path to a much more motivated, knowledgeable and productive workforce. We also firmly believe that employees will need to reskill themselves more often than ever before to cope with the everchanging market/ industry environment. With its founders ( Mohammed Bastaki & Ahmed Faraj) sharing similar ideas, a bit of entrepreneurial spirit at heart and our collective education and tech background, our stars were aligned metaphorically speaking at a mutual friend’s wedding no less and Lumofy came into existence.

2. Instead of educating individuals, you are educating organizations. How is this different, and what value is there in doing so.

Our goal is not solely to train or educate, but to help and inspire employees’ focus better on their career development and ultimately excel at their jobs benefitting themselves as well as their organizations. At Lumofy, we promote positive changes in organizations we partner with, using various strategies and best practices to embrace learning and development as a corporate value. To achieve this, Lumofy facilitates a spectrum of consultative advisory and a wide range of robust L&D solutions that encompass different learning development and analytical tools. As much as we tend to focus on the organization and its human capital development objectives, we strive to pivot all our efforts in crafting a learning experience for the employees to grow and prosper. They are our real customers and their voice and feedback matters.

3. Creating Value: How does Lumofy help to create and sustain lasting value for organizations?

Well I can tell you one thing from the get go: “One size doesn’t fit all, at all.” Every organization is at a different growth cycle and has a unique set of challenges and hurdles to overcome. They obviously come in different sizes and geographical spreads. Our proven business model focuses on identifying these characteristics and charting out strategies and change management concepts to help achieve these objectives. Moreover, on an employee level, we apply focused tactics to prepare, develop, monitor and effectively engage the learners throughout the journey of their learning cycles. Being frank, I can tell you that a lot of thought, analysis, focus groups, regular meetings and many, many cups of coffee contributed to finding sustainable value and ROI
for these organizations.

4. Challenges: What were the challenges that you faced when you were starting out and how were you able to overcome these challenges?

This question brings back bitter sweet memories. Spreeing with the torch and having the first mover’s advantage, we realized there was a tremendous learning curve for both ourselves as a
startup as well as the clientele to address their needs and requirements, not to mention the gap we needed to fill between what we thought was great as a product to what was actually beneficial to the corporations we served.

5. Tips: What advice can you give to aspiring entrepreneurs, especially in the education and training sectors.

The journey of an entrepreneur is a tedious uphill one and requires you to build a temperament among many other virtues. But irrespective of whether entrepreneurs are eyeing the training or any sector for that matter, the success of these ventures would ultimately boil down to three main things. If answered correctly, a sustainable business may sprout from it:

• Passion & Purpose: You gotta love what you do and do what you love. That’s what keeps you going in your highs and lows.

• Know your market: quoting Sun Tzu on this applies to business as well; “Know thyself and know thy battlefield”. Have a clear understanding of your market, customers, products and your unique selling proposition.

• Roll out / Monitor / Tweak / Repeat: Entrepreneurs should be responsive to the market and be able to have two-way communication with the industry they serve.

For more information:
www.lumofy.com Email: ask@lumofy.com
Tel: +973 1722 3389