Entrepreneurship—this word symbolizes so many dreams and aspirations, so many stories of success and struggle, ups and downs but at last a story that every entrepreneur would want to share. It doesn’t matter how big or small the startup is or where it is based out of as long as it is impacting lives positively and at ground level. And I say this from experience, given that I have worked not just across India but also on international grounds. Whether you are in Silicon Valley, UK, a bustling Indian metro city, or a small town, you can create a viable startup. So many aspiring entrepreneurs have come up to me and asked if it is recommended and even possible to build something from the ground up if one is based in the culturally diverse small towns of India?

Tips:

1. Your business plan needs a problem statement The number one cause of business failure is not being able to identify the real need in the market. Every successful company starts by solving an important problem. That is what your core value proposition will depend on. Your investors and stakeholders will also be gauging the impact you are going to make and that cannot be defined unless you are working towards solving an existing problem. It also holds the key to being a scalable and sustainable startup and makes your business plan 10x more effective.

2. You should be comfortable with discomfort Setting up and growing your business is hectic. No one ever said it was going to be easy. It is a demanding role but worth every sweat you drip, literally, when you see it going in a fruitful direction. So, be comfortable with discomfort or fear. You are working towards a future, something you haven’t yet seen, it’s bound to create some anxieties. But as long as you are using that creatively to build your startup, it will pay off. We built STAGE leveraging our small-town stories and experiences. Creating content for the internet audience does not mean we need to be based in Delhi or Mumbai. Our audience resides in all parts of the country, thanks to the increasing internet and smartphone adoption.

Source Credit: CNBC TV 18