The adoption of social media has recently become increasingly essential for startups and entrepreneurs allowing many across the globe to venture out into establishing their businesses. Many studies exploring social media platforms as business tools highlight that they have significant impact across various industries and sectors. Quite often, the adoption of social media platforms such as Facebook, Twitter and Instagram are encouraged because of accessibility, engagement and it’s budget-friendly. For entrepreneurs, startups, brands and established organizations; social media has undoubtedly created opportunities for reach and interaction with stakeholders through active communication resulting in the development of online communities. With that being said, one platform sticks out amongst the crowd, and that is Instagram.

With over a billion active users daily, 38% of which check the app more than once a day, Instagram has become one of the most utilized online platforms by entrepreneurs and startup brands. 80% of the billions of active users at least follow one business on Instagram, 60% of which are looking to discover new brands and products making it the ideal online platform for entrepreneurs and startups. Instagram has enabled brands and organizations to convey a more personal and authentic persona by posting photos and videos that convey an attractive lifestyle. As the app continues to gain popularity, the competition amongst many established brands, entrepreneurs and startups increases as well. The development of new and engaging content to reach stakeholders is essential, which is why Instagram has become the ideal platform for entrepreneurs and startups to utilize. Instagram serves as a human voice by introducing a unique communication approach. The social media platform merges the three most important forms of communication, which are visual, verbal and written making it a strategic tool for entrepreneurs and startups that should be used to connect, communicate, facilitate conversation, create dialogue, and influence current and potential stakeholders. Additionally, Instagram is a platform that enables entrepreneurs and startups to develop a platform of unlimited interactive two-way communication.

In order to create the strongest form of active engagement, you should be consistent in updating the platform regularly, commenting and liking stakeholder’s posts. In doing so, it demonstrates gratitude, which can lead to loyal followers. It is also important to find an aesthetic that works best and provides a creative mix of photographs and content to further enhance your portfolio and drive engagement. Diversify your content with customer-centric photos, product/ services photos and employee-centric photos. Add personal touches and most importantly have fun with it! At the end of the day, Instagram is a platform that enables us to express our creativity and establish a business all at the same time.