COVID-19 has debilitated the global economy over the last few months. This pandemic is predicted to be the biggest hit to hit the global economy since World War II. The crisis continues ravaging small businesses specifically startups across the globe.

Your marketing team must go back to the drawing board and create a content strategy that’s honest and transparent. There’s no harm in showing your vulnerabilities because everyone has suffered terribly over the last few months. However, you should also display your resilience and willingness to stand with your customers at all times.

With the right social media content strategy, it’s easy to get people talking about your brand. It is an easy way to boost engagement levels by talking to prospects and providing crucial feedback.

Increase Engagement

You can create contests to increase customer feedback and engagement. Now that most people will shop online, make sure you share these contests across multiple channels. The bottom line is to communicate clearly and transparently and always be available to give feedback.

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