This Women’s History Month, in light of the #MeToo and #TimesUp movement, the 100th anniversary of the 19th Amendment, and the current political climate, expect femvertising to be at an all-time high. But for 14 years, one company has advocated for female empowerment year-round.

Etsy is the global marketplace for unique and creative goods and the self-described “home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures.” With $3.9 billion in annual sales Etsy.com is also one of the world’s largest communities of female entrepreneurs- according to the organization 87% of their entrepreneurs are women.

In an independent economic impact study commissioned by Etsy, the company sought to determine the impact of Etsy sellers on the national economic landscape. They discovered that U.S. Etsy sellers create $2.6 billion of indirect economic output, for example by purchasing materials, renting studio space, or even using an employment agency to find their first employee. Their demand also helps other industries thrive, such as retail, real estate, management, and wholesale trade. They also found U.S. sellers contribute $4.7 billion to the US economy and create 1.2 million jobs in the independent worker economy.

Source Credit: Forbes
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