“Lumofy is an integrated Learning Experience platform that helps organizations to diagnose, curate, engage and track corporates’ human capital competencies and deliver unparalleled automated and personalized learning experiences that turn learning into a competitive advantage.”

Lumofy was established in July 2020 by Ahmed Faraj, with the objective of filling the gap in the market towards providing the required skill sets to achieve business goals.

According to Ahmed Faraj, “the mission of Lumofy is to unlock the human potential through a Learning Experience Platform that augments knowledge, skills, and competencies to help organizations and individuals achieve their objectives and make them future-ready.”

The platform guides organizations in connecting learning and development initiatives to create the journey that scales people’s competencies behaviorally, cognitively, and technically along four core pillars:

1. Mapping competencies across various roles and functions
2. Assessing skills using a suite of scientific talent assessments
3. Personalizing bilingual (English/Arabic) gamified learning paths
4. Measuring learning and development

Lumofy’s main products and services include Learning Experience Platform, Talent Assessment and Content Digitization.

The Learning Experience Platform is designed to unlock learners’ potential through a competency-based learning experience which drives talent development by defining the right competencies and building an engaging learning journey through customized learning paths and a suite of scientific talent assessments that measure skills and monitor talent progress.

Talent Assessment helps organizations identify, attract, and measure top talents through scientific assessments which generate actionable insights to recognize, evaluate potential, and bring onboard quality talents. The process measures the perfect balance of required competencies while making data-driven decisions based on reports’ in-depth insights.

Content Digitization aims to enhance an organization’s visibility and efficiency by transforming existing learning content into a digital interactive format. The system helps ease workflows while making the learning content accessible, editable and versatile.

Lumofy brings to the market a learning experience platform aligned with the GCC and the region’s market requirements. The platform caters to diverse industries from aviation to banking and finance, from semi-government to government institutions.

It is unique in the sense that it uses competency-based methodology which automates what learners require in their job role behaviorally, cognitively, and technically; and at the same time enables them with increased knowledge, skills and capabilities.

However, since SaaS or Software-as-a-Service is not commonly used in the region, Lumofy faces  issues like frequent lack of resources in the field. But despite these challenges, the company compensates by providing the best environment and culture to its team so they can adapt to any requirement.

 In addition, the region is going through an era of transition from a traditional way of doing things to a sudden shift to digital.

Ahmed Faraj added, “The market has a high level of expectations which is why we focus on rollout strategies to attract clients to our platform. In the long term, we aim to operate in different regions across the EMEA and the Far East. We envision our product evolving along different verticals to enable companies, governments and various institutions.

 Our core mission is to focus on the solution that we are providing and we are committed to aligning our operations, products and services with the clients’ requirements, so we can efficiently streamline and automate processes for them towards increased productivity and performance.

If we achieve all these, we believe that in five years, Lumofy will achieve milestones that will elevate our status to a unicorn startup.”