Gulf Air, BTEA to promote Bahrain as boutique holiday hub
National carrier Gulf Air said it had recently signed an agreement with Bahrain Tourism & Exhibitions Authority (BTEA) to promote the kingdom as a tourist destination in the French and German markets. The MoU will allow both parties to collaborate and combine efforts to attract more tourists to choose Bahrain as their holiday destination or spend a number of nights in transit before reaching their final destination.
The collaboration will see both Gulf Air and BTEA promote Bahrain as a boutique destination and work closely on various initiatives to establish comprehensive offering. Areas of pricing, distribution, digital marketing, media engagement and press trips will be the main focus of the new appointed teams in both European countries.
The MoU will also pave the way to create stronger awareness of Bahrain as a tourist destination in France and Germany by appointing sales and marketing executives based in Paris and Frankfurt, stated Gulf Air’s Acting CEO Captain Waleed AlAlawi after signing the deal with BTEA’s Chief Executive Officer Dr Nasser Ali Qaedi.
Source Credit: Trade Arabia
