Ford links up with London startup What3words for a new way to map the world
Ford is ramping up its innovation plans as the US car giant today announces a partnership with London startup What3words. The tie-up means drivers will be able to link the What3words app, which has mapped out the globe into 57 trillion 3m-by-3m squares using unique three-word addresses, with Ford’s in-car navigation system.
The technology will address input errors and increase efficiency, with the ability to navigate to any spot on the planet. What3words’ Giles Rhys Jones said the startup’s app is being used in about 170 countries at the moment.
The news follows an investment by Sony at the end of last year, which Rhys Jones revealed has taken the startup’s total funding to £43m. What3words plans to reach 150 employees in London by the end of this year, as well as expand its new office in Silicon Valley.
Source Credit: City A.M.
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