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DIGITAL MARKETING TIPS FOR 2020

June 3, 2020

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1. Take Advantage of the Facebook Story Section

I’m not talking about disappearing Facebook stories, though they are just as relevant as ever. I’m talking about the most prevalent and visually-focused section on a business’s Facebook Page About section, which includes a detailed “about us” text box that showcases a business’s strengths and history. I recommend an attractive cover-style photo — the page’s existing cover photo works if nothing comparable is available — as well as relevant links and smaller photos within the text section. You can even use headers, bulleted lists and other text formatting to help your or your client’s business stand out on Facebook.

2. Update Google Posts Frequently

Businesses can use these posts — which are similar to social media posts in numerous ways — to update their customers and potential customers regarding promotions, business events, new blog posts, and more. Photos, videos, and links can all be uploaded to these posts to further personalize the experience for each business. Posting as regularly as you would on social media can boost your or your client’s online appearance in impactful ways, as these pieces of content appear along with the GMB knowledge panel on Google Maps and Google Search.

3. Incorporate Video Marketing

Including video in your 2020 marketing plans is more than useful — it is vital. Ad spend in the video space continues to expand, which means that you need to get on board before the competition overtakes you or your client. Taking a serious look at video-focused platforms —from YouTube to TikTok and even Instagram — can help you stay abreast of the latest video trends and keep your head above water in the marketing space.

Source Credit: Business 2 Community

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