1) Prepare to “kill your darlings”

“Kill your darlings” is a lesson that writers are taught often, as editors hack away at their beloved and clever work in order to make more coherent stories. Entrepreneurs are not immune to these attachments, either. Often they clutch too tightly (and for too long) to a technology product that is simply not catching on but took years to build, to a brand logo that is adorable but not resonating, or to a business model that was so brilliant in theory but simply isn’t showing returns.

2) Draw inspiration from unlikely sources

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking,” Haruki Murakami wrote in his novel, Norwegian Wood. Reading interviews and stories from the most prolific writers, you find that they draw inspiration not only from the best writers that preceded them, but from everything from visual art to their FedEx guy to a nightmare they heard recounted.

3) Create something the world needs

You could spend a lifetime looking at what needs are being fulfilled by certain businesses, but it takes a more discerning and creative eye to look for what needs are going unmet, what desires are not being fulfilled, and then developing a product or service that meets those needs. By listening to these absences, you might discover just what the world has been waiting for. As the blue ocean strategy goes, people don’t know what they want until you show it to them.

Source Credit: Thrive Global
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