1. Give back to the community

Many people have suffered losses because of the pandemic, so one way to get close to your community is by helping those who need help the most. If you’re an accounting firm, offer quick video call consulting for free, or if you’re in insurance, try to give your clients some discounts on policy renewals. If you’re in the clothing business, invest some of your efforts into making face masks for those in need.

One thing is for sure, businesses across the globe have to think of innovative ways to reach out to audiences that have been affected by COVID-19. The way we interact with each other has significantly changed, so it doesn’t come as a surprise that companies also need to change how they interact with customers.

2. Stay positive

On a psychological aspect, you’ll draw more attention to your business if you use positive messaging, especially regarding the current situation. Specifically, people want to hear how things will eventually go back to normal, so try to craft your marketing messages to reassure your customers that “this too shall pass.”

3. Go Digital

This is pretty much a given at all times, but especially when we’re in the middle of a pandemic. Your customers will still shop online, maybe even more than they used to. So if you haven’t got one already, it’s time to get a website.

Source Credit: Customer Think