Running a small business is exciting but at the same time challenging. Along the way, small business owners will go through countless trips, that is why here are a few useful tips that will help position small-scale entrepreneurs for growth.

Starting out and planning your business is the most critical phase as always, which includes positioning the product, attracting customers, generating patronage, gaining an edge over the competition, and increasing revenues.

Aspiring entrepreneurs start with big dreams filled with promises and potential opportunities. However, after launching the business, managing competition and facing challenges and issues day after day sets in. What’s important is to have the drive, the spirit and a success plan. So it‘s always best to stay focused and targeted on the many benefits that will come after overcoming the roadblocks.

Small business owners must maximize their resources to manage these challenges, and they always need business advice. So, here are a few tips for growing your small business:

GROW YOUR NETWORK

Connecting is a must in the business world; cultivate relationships that will serve your purpose in the future.

GET A MENTOR

Seek a guru to guide you in your business journey— explore potential opportunities, entrepreneurial communities, connections or avenues for further training and development.

CREATE PROMOTIONAL VIDEOS

Use video to market your products or services. In fact, up to 85% of businesses use video as a digital marketing tool because they can reach out to a wider audience. Not only is it cost-effective, but it is also flexible for use in your website, email and various social media platforms.

BE SEARCHABLE

Make use of search engines and technology to optimize your business’s online presence. Develop a content strategy by simply using videos and blogs, increasing frequency of postings, and using keywords to keep your business on top of search engines.

TARGET MOBILE USERS

Increase your online presence in smartphones and tablets with flexible desktop and mobile versions of your page that are suitable across all platforms.

OFFER EASY ONLINE PAYMENTS & TRANSACTIONS

Provide customer ease of payments by integrating digital into your billing and receipts processes. It helps you manage transactions better, and at the same time provide a satisfying customer experience.

USE SOFTWARE TO HELP YOU GET STARTED

Making use of the right set of tools can help maximize efficiency and fast-track operations as well as administrative duties for small business owners– from accounting to payroll management, from project to customer relationship management, to human resource functions (HR).

Source:  The Ascent, DP Taylor, August 2022