Being a great entrepreneur doesn’t just mean making money when times are good. Great business leaders thrive during difficult moments, but that doesn’t make tough times any easier. If you’re hoping to learn how to weather the storm, gathering other perspectives is always helpful. Here are some books that will help you with a perspective change.

1. Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna 

In times of uncertainty, consumers stop taking risks and instead gravitate toward classic “go-to” brands — but how do those brands achieve that status in the first place? Be the Go-To is a deep dive into how various companies became “go-to” brands in the past and what businesses in today’s ever-volatile market need to do to achieve that same status.

2. Average Sucks: Why You Don’t Get What You Want (and What to Do About It) by Michael Bernoff

Good entrepreneurship isn’t all about strategy and networking — sometimes, it’s just about knowing who you truly are. Michael Bernoff’s new book strips away the language found in most business guides to focus on the essential: What do you bring to the table as an entrepreneur? It might be more difficult to find an answer to that question than you think, but Average Sucks will help you do so.

Source Credit: Entrepreneur