Bloggers Turned Entrepreneurs: Regional Women Who Are Dominating Influencer Marketing
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Lana El Sahely, founder of L’armoire de Lana
What was once a blog, is now an e-shop and a magazine. One of the region’s international key players, Lana El Sahely defines entrepreneurship at its most fashionable level. What distinguishes the Lebanese tycoon-in-progress from the rest of the influencers is her work ethic, this woman’s drive cuts through like a bulldozer. When she covers fashion week, she covers fashion week in all its glory. Mini episodes, fashion show reviews, a step-by-step guide of her everyday looks, all while putting her entire heart into it. There is nothing we respect more than a hard-working woman reaching the top.
2. Ola Farahat, co-founder of OwnTheLooks
Fun and relatable, Ola is not one of those bloggers whose life seems so far-fetched and unattainable. We love her energy, her makeup tutorials featuring her shoe closet in the background, and her all-in-all feel-good feed. It’s never serious and it’s almost always entertaining. You’ll want to wear anything she’s wearing, why? Because it’s effortless, approachable, and uber-trendy. The cool thing about the Palestinian blogger is her adventurous styling whims; straw bags, Puma shirts on red carpets, big hair, vintage Prada slides, and feathers all around.
3. Karen Wazen, founder of Karen Wazen Eyewear
If you don’t have Karen Wazen on your feed, get to it as soon as possible. The Dubai-based blogger-turned-entrepreneur is fashionable, edgy, and will soon be dominating retail stores around you. She’s already being asked to speak at Ivy League universities, as she’ll be a part of the Arab Conference at Harvard in April, so can you imagine what the rest of her journey will be like?
Source Credit: About Her
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