COVID-19 is a temporary problem, but our businesses are permanent. Coming out on the other side of this will be a testament to the resilience of businesses and their leaders.

There’s no denying that many of our lives have been flipped upside since the onset of COVID-19. Naturally, this has led to some unforeseen challenges, particularly for entrepreneurs and small businesses. However, unprecedented challenges also present us with new opportunities for growth.

DON’T FORGET ABOUT YOUR BRAND 

During COVID-19, the key to resiliency is remaining current and relevant. So, don’t stop your brand presence! With budget reallocations, this can be challenging, so put your entrepreneurial spirit to work, and assess what you can do on your own to save time and money. Whether that’s personally connecting with customers on social media, or upping your LinkedIn game, embrace tactics like grassroots marketing to power your presence through people, rather than a budget.

TRUST YOUR TEAM 

Be mindful that everyone may be facing their own added pressure during this time. So use common sense, kindness, and honesty to communicate with your team. But leading isn’t a one-size-fits-all approach. You may need to provide more guidance and flexibility to support and motivate your team. However, it is important to recognize that this is a time when your strongest team members will shine, both in productivity and attitude. Those with true future leadership potential will naturally show themselves.

Source Credit: Entrepreneur