Whether you are in Silicon Valley, the UK, bustling Indian metro city, or a small town, you can create a viable startup. So many aspiring entrepreneurs have come up to me and asked if it is recommended and even possible to build something from the ground up if one is based in the culturally diverse small towns of India. And I have always said that if your business offering or solution is actually solving a real and existing problem, geographical constraints do not matter in this Internet-first world.

Never give up

Much like the stages in human life, there are stages in an entrepreneur’s life as well. Each stage is loaded up with obstacles, pushing the entrepreneur’s soul to hide or bite the dust. Yet, there’s a promising finish to the present action, a signal that gradually and consistently changes gear toward progress. One ought not to be excessively forceful as far as making progress. Learn from the struggles and determination of the likes of Paytm which was not effective right from the start, it took time to make it successful. Pokemon Go founders labored for a long time before their game was global phenomena. Hence, entrepreneurs ought to show restraint, it takes some effort to construct a fruitful brand. They ought to never surrender and be focused on their vision and mission.

It needs more than funds to succeed and has nothing to do with geographical constraints

Whether you have the capability to bootstrap the idea or have a league of investors to back you up, money is an important and high priority to get you going. But it’s not the only decisive factor for your success. There are several, basic yet very relevant, ingredients to cooking up a sustainable offering.

It’s a given that you need to have knowledge of the market and industry you are going to operate in, but it is equally necessary to have mentors that can help you predict trends and opportunities before other players in the ecosystem leverage the same.

Organizational values and a team that feels equally passionate about your mission gets you closer to your success metric. Your impact on society—whether through your offering or the jobs you are creating—adds credibility to your brand perception and sustainability. Last but not least is a back-up or exit plan. As an entrepreneur in this highly competitive world of startups, you have to take smart risks, but you also need to have a back-up plan to ensure that you are still sustainable even if the risk backfires, hence, we call it ‘smart risk’. Thanks to the Internet and Zoom calls, approaching stakeholders for meetings, building a company and jobs are no longer constrained by your presence in metros.

Source Credit: Entrepreneur