With the ravages of Covid-19 affecting everybody and mostly business owners, it is high time that you as a CEO, startup owner or proprietor of a small business think about rebooting so you can pivot and thrive in the Covideconomy, post-Covid and beyond.

Some tips:

1) Leverage the power of social media.

You can grow your business, increase awareness and build a solid reputation with social media. Lead generation is also part of the growth process, and social media is important in that regard. Interact with your existing customers on daily basis, and advertise your products and services on the various social media platforms. You will be able to generate more leads and convert them to customers. Because of the on-going crisis, brick and mortar stores are severely affected, so it’s a good idea to deliver your products and services where needed.

2) Address capacity issues

Larry Styler, writing for Forbes, said that many companies hit a plateu because of their inability to accommodate growth. More sales than you can handle is a problem many entrepreneurs would like to tackle, but if your warehouse or logistics infrastructure are at capacity, your manufacturing facility can’t put out enough units per month, or staffing and technology have become limiting factors, then the challenges of growth can become disastrous.

Remember: during these times you can’t do anything until you can make, deliver and support your product or service. Ensure your supply chain, distribution ecosystem, and team are ready, willing and able to go.

3) Inspire Others

Inspire others by thinking ahead, painting an optimistic view of a future they care about, and calling people to practical actions they can take to be part of the solution -directiongiving language. People will be excited about your product and will want to see it themselves!

4) Deliver something of value

So many products and services are redundant but if you give something unique and valuable to people’s lives then you’ve got yourself a winner. Be open in dealings with the consumer; and be clear and consistent, building bonds gradually over time. This will ensure you have a genuine following.

5) Match the marketing you’re using to the media and the user.

You need to find the right medium – passive or active – for your marketing approaches. Interruption ads on Facebook, for example, are out of sync with the active consumer experience on that site. Jan Kuom of WhatsApp used to say “nobody gets excited thinking about what ad they’re going to see tomorrow, instead they get excited thinking about who messaged them—or who hasn’t”. Make your marketing exciting, inviting, and that will bring more customers over.