Gulf Air – the Kingdom of Bahrain’s national carrier, in line with its boutique strategy to add premium leisure destinations to its delicately crafted network has revealed new additions to its 2020 network with three popular business and leisure destinations: Milan in Italy commencing from July 2020 on the new Airbus A321neo, Munich in Germany and Mykonos in Greece which both will be available on a seasonal basis from July to September 2020 with 4 weekly flights and 3 weekly flights respectively. Moreover, due to the popularity and success of the routes during summer 2019, Malaga will be reinstated during summer 2020 with 2 weekly flights and Salalah will be reinstated during the same period with 3 weekly flights.

Gulf Air recently signed a five- year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website gulfair.com to further modernize and enhance its flight shopping display. In addition to Gulf Air’s direct channel website, the deal will also see the airline’s targeted rich content integrated with key regional and global third- party sales channels.

ATPCO’s Routehappy Rich Content types that will be integrated by Gulf Air are:

ƒ Amenities: provides at-a glance information about flight features.
ƒ UTAs (Universal Ticket Attributes) provides easy to-understand benefits and restrictions such as cancellation,                refund policies and boarding priority by fare.
ƒ UPAs (Universal Product Attributes) providing relevant media, captions and descriptions to define the airline’s                products and services by aircraft type, cabin, time of day, etc.

ATPCO will also support Gulf Air in creating and structuring its newly branded fares, crafting its UPAs and providing UX (User Experience) consulting and design. Creation of UPAs and development work is currently underway. Indirect channels went live with Gulf Air’s UPA content last December 2019, with the airline expecting users to see the first integration on its direct channel in Q2 2020.