“Connection gives purpose and meaning to our lives.” This famous quote by American professor and author Brene Brown is the motivation behind Wasta, a Dubai-based technology start-up founded by British entrepreneurs Shyam Visavadia and Lalita Chopra.

“Wasta helps founders, investors, and entrepreneurs build stronger connections,” Visavadia, chief executive and co-founder of the start-up, says. Wasta works by allowing potential users to express their interest in joining the platform through its website. As Wasta is an invitation-only platform, users are first put on a waiting list.

Once verified, Wasta’s automation technology matches users with people closely aligned to their goals and they are then introduced through opt-in emails, allowing them to connect and plan an in-person or a virtual meeting. The global social networking platforms market has boomed in the past year due to the Covid-19 pandemic. It is expected to rise at an exponential rate in the coming years, according to industry experts.

Source Credit: The National